Media

• Tips for ensuring value of IP rights is recognized in technology M&A
  IAM Yearbook 2015 - Building IP value in the 21st century - October 6, 2014.
  Rob Aronoff advises companies on best practices for capturing the value of IP in M&A.
  
  
• Exclusive: Intellectual Ventures curbs patent buying amid fund raising effort
  Reuters
  October 3, 2013
  
  
• Acquiring patents to support innovation and value
  IAM Magazine Issue #61, September/October 2013
  by Rob Aronoff
  
  
• Intellectual Property Rights and Bankruptcy: How Patents Helped to Normalize the Market in 2012
  The Bankruptcy Yearbook & Almanac 2013
  June, 2013
  
  
• The Troubled Life of Patent No. 6,456,841
  Tracing the tortured legal trail of a simple smartphone patent
  IEEE Spectrum
  April 29, 2013
  
  
• Use it or lose it: Monetise patents while others still need them
  IAM Magazine Issue #57, January/February 2013
  by Rob Aronoff
  
  
• Multiple Winners in InterDigital-Intel Patent Deal, Despite Wall Street Skeptics
  IPWatchDog, July 10, 2012
  by Rob Aronoff
  
  
• Twitter Gambles on a Patent Plan
  Wall Street Journal, May 10, 2012
  Article quotes Robert Aronoff, Managing Partner, Pluritas
  
  
• Perhaps Starboard's AOL patent outburst ended up doing Microsoft a big favour
  IAM Blog, April 15, 2012
  Article discuss commentary made by Robert Aronoff, Managing Partner, Pluritas
  
  
• Could AOL Patent Sale Have Netted More Than $1B?
  IP Closeups
  by Bruce Berman, April 10, 2012
  Article includes commentary made by Robert Aronoff, Managing Partner, Pluritas
  
  
• “CIPOs Role in Business,” Managing Intellectual Property
  Managing Intellectual Property, Commentary by Rob Aronoff, April 2012
  
  
• “Cashing In on IP,“ Global Finance
  by Udayan Gupta, March 2012, Article cites Pluritas, Managing Partner, Rob Aronoff on patent valuation
  
  
• “Get Ready for a New Kind of Patent Auction as California Sales Seeks to Rewrite the Rule Book,” IAM Blog
  by Joff Wild, February 28, 2012
  
  
• “SemiQuest to Hold Patents Auction”
  The Deal Pipeline
  By Michael Schoeck, February 24, 2012
  
  
• “Wall Street’s Growing Attraction to IP Assets Will be Tested,” 
  IP Frontline, 
  Article by Rob Aronoff, January 16, 2012.
  
  
• “Mitch Rosenfeld (Pluritas' head of Patent Analytics) joins Robert Aronoff & Myron Kassaraba in the IAM 250”
  IAM, The directory of the Top 250 IP service providers globally., June 21, 2011.
  
  
• “The State of The US IP Marketplace 2010-2011”
  The Computer & Internet Lawyer Magazine, Article by Rob Aronoff, February 15, 2011.
  
  
• “Vintage Labels Find a New Life,” The Financial Times 
  by Rymer Rigby, January 17, 2011.
  Article on vintage labels cites Pluritas’s Mark Thomann.