Rob Aronoff is Managing Director and founder of Pluritas LLC, a leading strategy, execution and transaction advisor to operating companies, Intellectual Property (IP) owners, and investors. At Pluritas, Rob’s clients are typically either looking to raise money or seek acquisitions for companies with strong IP, or develop, spin off or acquire innovations protected by strong IP.
Rob brings over 35 years of experience in leading product, strategy and business development activities in high technology, spanning everything from Digital Imaging to Internet Solutions, Robotics to Clean Energy, AI to Virtual Reality, Computer Hardware to Consumer Electronics, Medical Products to Fintech solutions, IoT to Industrial solutions, and more.
Rob has worked in operational roles with companies like Sun Microsystems, Eastman Kodak, Brandera (a first generation dot com company), and strategic advisory roles with KPMG, and Coopers & Lybrand. His operational areas of expertise include Product Marketing, Corporate Marketing, Product and Technology Strategy, and Business Development.
Rob is a recognized world leader in Intellectual Property strategy (an elected member of the IAM 300 Global IP Strategy Leaders every year since 2009), and has run Pluritas, a renown IP-based transaction and advisory firm since 2004.
Rob has worked on behalf of startups and innovators with educational activities in Washington D.C. and Silicon Valley, and has spoken on entrepreneurship and innovation related topics around the world.
Rob earned his MBA from the M.I.T. Sloan School where he received the William L. Stewart Award for outstanding contributions to M.I.T., and a Bachelors of Arts in Computer Science and Economics from Brandeis University where he received the Milton Feld Economics Award.
Nominated by industry peers and leading IP generating companies, reviewed and approved by the editorial staff at IAM, Rob Aronoff has been a champion of IP rights and IP education around the world.